menu +
q
u
i
c
k
a
c
c
e
s
s
detil koleksi
E-BUSINESS ESSENTIALS : BUILDING A SUCCESSFUL ONLINE ENTERPRISE
E-BUSINESS ESSENTIALS : BUILDING A SUCCESSFUL ONLINE ENTERPRISE
pengarang 1 :  TAHERDOOST, HAMED
bahasa :  ENGLISH
subyek :  ELECTRONIC COMMERCE ; INTERNET MARKETING
deskripsi :  CANADA, 2023
 SPRINGER
 XVII,ILL,IND,445P,;21CM.
no induk :  1-39874
isbn :  25228595
lokasi rak :  658.872 - Lihat lokasi Rak
jumlah :   1  eks.
status :  tersisa  1  eks.
This textbook provides a comprehensive analysis of the e-business environment, detailing the essential tools and strategies required for success in the digital realm. The author explores a wide array of critical topics, including e-business security, billing and payment systems, supply chain management, digital marketing, and customer relationship management (CRM). Special emphasis is placed on the ethical and legal frameworks governing online operations, alongside practical guidance for managing business intelligence and organizational change. By integrating diverse case studies ranging from small startups to multinational corporations, the book addresses the challenges of rapid technological evolution and data administration. Ultimately, this work serves as an up-to-date resource for advancing e-business research and practice, offering readers a practical perspective on maintaining competitive online enterprises.