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E-BUSINESS ESSENTIALS : BUILDING A SUCCESSFUL ONLINE ENTERPRISE
| pengarang 1 |
: |
TAHERDOOST, HAMED |
| bahasa |
: |
ENGLISH |
| subyek |
: |
ELECTRONIC COMMERCE ; INTERNET MARKETING |
| deskripsi |
: |
CANADA, 2023 SPRINGER XVII,ILL,IND,445P,;21CM. |
| no induk |
: |
1-39874 |
| isbn |
: |
25228595 |
| lokasi rak |
: |
658.872 -
Lihat lokasi Rak
|
| jumlah |
: |
1 eks. |
| status |
: |
tersisa 1 eks. |
This textbook provides a comprehensive analysis of the e-business environment, detailing the essential tools and strategies required for success in the digital realm. The author explores a wide array of critical topics, including e-business security, billing and payment systems, supply chain management, digital marketing, and customer relationship management (CRM). Special emphasis is placed on the ethical and legal frameworks governing online operations, alongside practical guidance for managing business intelligence and organizational change. By integrating diverse case studies ranging from small startups to multinational corporations, the book addresses the challenges of rapid technological evolution and data administration. Ultimately, this work serves as an up-to-date resource for advancing e-business research and practice, offering readers a practical perspective on maintaining competitive online enterprises.